Roko's Basilisk podcast focuses on how to make money building social media analytics tools with artificial intelligence (AI). These tools are used to measure the success of a company's social media efforts, such as understanding user engagement, analyzing content performance and tracking brand conversations. AI can help marketers understand what type of content resonates with their audience and can also help identify industry influencers and track brand conversations. The first step in building a social media analytics tool with AI is to identify the data you want to analyze, followed by the process of cleaning and processing the data. AI can also be used to identify potential customer segments, analyze the sentiment of posts, measure engagement levels and detect which customers are most likely to be influential in the digital space. To monetize the tool, subscription services, customized AI models or licensing AI models to other companies can be offered.